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AI Sentiment
Positive
7/10
as of 02-18-2026 3:50pm EST
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
| Founded: | 1997 | Country: | N/A |
| Employees: | N/A | City: | NORWALK |
| Market Cap: | 166.8B | IPO Year: | N/A |
| Target Price: | $6116.57 | AVG Volume (30 days): | 393.3K |
| Analyst Decision: | Buy | Number of Analysts: | 29 |
| Dividend Yield: | Dividend Payout Frequency: | N/A | |
| EPS: | N/A | EPS Growth: | N/A |
| 52 Week Low/High: | $4020.54 - $5839.41 | Next Earning Date: | 01-01-0001 |
| Revenue: | N/A | Revenue Growth: | N/A |
| Revenue Growth (this year): | 14.64% | Revenue Growth (next year): | 9.33% |
| P/E Ratio: | 27.51 | Index: | |
| Free Cash Flow: | N/A | FCF Growth: | -2.19% |
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Director
Avg Cost/Share
$5,103.45
Shares
40
Total Value
$204,214.44
Owned After
876
CEO AND PRESIDENT
Avg Cost/Share
$5,180.47
Shares
1,013
Total Value
$5,250,301.14
Owned After
19,615
Director
Avg Cost/Share
$5,191.15
Shares
15
Total Value
$77,867.25
Owned After
687
SEC Form 4
Director
Avg Cost/Share
$5,287.82
Shares
40
Total Value
$211,615.27
Owned After
876
CEO AND PRESIDENT
Avg Cost/Share
$5,429.76
Shares
1,013
Total Value
$5,507,197.12
Owned After
19,615
Director
Avg Cost/Share
$5,362.00
Shares
15
Total Value
$80,430.00
Owned After
687
SEC Form 4
Director
Avg Cost/Share
$5,000.00
Shares
40
Total Value
$200,000.00
Owned After
876
SEC Form 4
| Insider | Ticker | Relationship | Date | Transaction | Avg Cost | Shares | Total Value | Owned After | SEC Forms |
|---|---|---|---|---|---|---|---|---|---|
| MYLOD ROBERT J JR | BKNG | Director | Feb 2, 2026 | Sell | $5,103.45 | 40 | $204,214.44 | 876 | |
| Fogel Glenn D | BKNG | CEO AND PRESIDENT | Jan 15, 2026 | Sell | $5,180.47 | 1,013 | $5,250,301.14 | 19,615 | |
| WITTMAN VANESSA AMES | BKNG | Director | Jan 15, 2026 | Sell | $5,191.15 | 15 | $77,867.25 | 687 | |
| MYLOD ROBERT J JR | BKNG | Director | Jan 2, 2026 | Sell | $5,287.82 | 40 | $211,615.27 | 876 | |
| Fogel Glenn D | BKNG | CEO AND PRESIDENT | Dec 15, 2025 | Sell | $5,429.76 | 1,013 | $5,507,197.12 | 19,615 | |
| WITTMAN VANESSA AMES | BKNG | Director | Dec 15, 2025 | Sell | $5,362.00 | 15 | $80,430.00 | 687 | |
| MYLOD ROBERT J JR | BKNG | Director | Dec 2, 2025 | Sell | $5,000.00 | 40 | $200,000.00 | 876 |
BKNG Breaking Stock News: Dive into BKNG Ticker-Specific Updates for Smart Investing
AI Sentiment
Positive
7/10
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Positive
7/10
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Neutral
5/10
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Highly Positive
8/10
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Neutral
5/10
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Neutral
5/10
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Neutral
4/10
AI Sentiment
Neutral
5/10
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