Booking, Expedia face margin pressure from AI agents, Bernstein says
AI Sentiment
Negative
3/10
as of 03-13-2026 3:42pm EST
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
| Founded: | 1997 | Country: | United States |
| Employees: | N/A | City: | NORWALK |
| Market Cap: | 166.8B | IPO Year: | 1998 |
| Target Price: | $5886.00 | AVG Volume (30 days): | 515.7K |
| Analyst Decision: | Buy | Number of Analysts: | 29 |
| Dividend Yield: | Dividend Payout Frequency: | quarterly | |
| EPS: | 165.57 | EPS Growth: | -4.12 |
| 52 Week Low/High: | $3765.45 - $5837.02 | Next Earning Date: | 05-21-2026 |
| Revenue: | $26,917,000,000 | Revenue Growth: | 13.39% |
| Revenue Growth (this year): | 13.36% | Revenue Growth (next year): | 8.53% |
| P/E Ratio: | 25.48 | Index: | |
| Free Cash Flow: | 9.1B | FCF Growth: | +15.11% |
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Disclaimer: This prediction is generated by an AI model and should not be considered as financial advice. Always conduct your own research and consult with financial professionals before making investment decisions.
CEO AND PRESIDENT
Avg Cost/Share
$4,113.46
Shares
1,002
Total Value
$4,127,232.31
Owned After
19,295
CEO AND PRESIDENT
Avg Cost/Share
$4,043.49
Shares
10
Total Value
$40,434.90
Owned After
19,295
SEC Form 4
Director
Avg Cost/Share
$5,103.45
Shares
40
Total Value
$204,214.44
Owned After
848
CEO AND PRESIDENT
Avg Cost/Share
$5,180.47
Shares
1,013
Total Value
$5,250,301.14
Owned After
19,295
Director
Avg Cost/Share
$5,191.15
Shares
15
Total Value
$77,867.25
Owned After
687
SEC Form 4
Director
Avg Cost/Share
$5,287.82
Shares
40
Total Value
$211,615.27
Owned After
848
| Insider | Ticker | Relationship | Date | Transaction | Avg Cost | Shares | Total Value | Owned After | SEC Forms |
|---|---|---|---|---|---|---|---|---|---|
| Fogel Glenn D | BKNG | CEO AND PRESIDENT | Feb 17, 2026 | Sell | $4,113.46 | 1,002 | $4,127,232.31 | 19,295 | |
| Fogel Glenn D | BKNG | CEO AND PRESIDENT | Feb 10, 2026 | Sell | $4,043.49 | 10 | $40,434.90 | 19,295 | |
| MYLOD ROBERT J JR | BKNG | Director | Feb 2, 2026 | Sell | $5,103.45 | 40 | $204,214.44 | 848 | |
| Fogel Glenn D | BKNG | CEO AND PRESIDENT | Jan 15, 2026 | Sell | $5,180.47 | 1,013 | $5,250,301.14 | 19,295 | |
| WITTMAN VANESSA AMES | BKNG | Director | Jan 15, 2026 | Sell | $5,191.15 | 15 | $77,867.25 | 687 | |
| MYLOD ROBERT J JR | BKNG | Director | Jan 2, 2026 | Sell | $5,287.82 | 40 | $211,615.27 | 848 |
SEC 8-K filings with transcript text
Feb 18, 2026 · 100% conf.
1D
-2.01%
$4221.26
5D
-2.41%
$4203.98
20D
+1.32%
$4364.75
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Washington, D.C. 20549
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported) February 18, 2026
Booking Holdings Inc. (Exact name of registrant as specified in its charter)
Delaware1-3669106-1528493 (State or other Jurisdiction of Incorporation)(Commission File Number)(IRS Employer Identification No.)
800 Connecticut AvenueNorwalkConnecticut06854 (Address of principal executive offices)(zip code)
Registrant's telephone number, including area code: (203) 299-8000
N/A (Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each Class: Trading SymbolName of Each Exchange on which Registered: Common Stock par value $0.008 per share BKNGThe NASDAQ Global Select Market
4.000% Senior Notes Due 2026BKNG 26The NASDAQ Stock Market LLC 1.800% Senior Notes Due 2027BKNG 27The NASDAQ Stock Market LLC 0.500% Senior Notes Due 2028BKNG 28The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2028BKNG 28AThe NASDAQ Stock Market LLC 3.500% Senior Notes Due 2029BKNG 29AThe NASDAQ Stock Market LLC 4.250% Senior Notes Due 2029BKNG 29The NASDAQ Stock Market LLC
3.000% Senior Notes Due 2030BKNG 30The NASDAQ Stock Market LLC 3.125% Senior Notes Due 2031BKNG 31AThe NASDAQ Stock Market LLC 4.500% Senior Notes Due 2031BKNG 31The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2032BKNG 32The NASDAQ Stock Market LLC 3.250% Senior Notes Due 2032BKNG 32AThe NASDAQ Stock Market LLC 4.125% Senior Notes Due 2033BKNG 33The NASDAQ Stock Market LLC 4.750% Senior Notes Due 2034BKNG 34The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2035BKNG 35The NASDAQ Stock Market LLC 3.750% Senior Notes Due 2036BKNG 36The NASDAQ Stock Market LLC 3.750% Senior Notes Due 2037BKNG 37The NASDAQ Stock Market LLC 4.125% Senior Notes Due 2038BKNG 38The NASDAQ Stock Market LLC 4.000% Senior Notes Due 2044BKNG 44The NASDAQ Stock Market LLC 3.875% Senior Notes Due 2045BKNG 45The NASDAQ Stock Market LLC 4.500% Senior Notes Due 2046BKNG 46The NASDAQ Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition.
On February 18, 2026, Booking Holdings Inc. (the "Company") announced its financial results for the fourth quarter ended December 31, 2025. The press release is attached as Exhibit 99.1 to this
Oct 28, 2025
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Washington, D.C. 20549
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported) October 28, 2025
Booking Holdings Inc. (Exact name of registrant as specified in its charter)
Delaware1-3669106-1528493 (State or other Jurisdiction of Incorporation)(Commission File Number)(IRS Employer Identification No.)
800 Connecticut AvenueNorwalkConnecticut06854 (Address of principal executive offices)(zip code)
Registrant's telephone number, including area code: (203) 299-8000
N/A (Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each Class: Trading SymbolName of Each Exchange on which Registered: Common Stock par value $0.008 per share BKNGThe NASDAQ Global Select Market
4.000% Senior Notes Due 2026BKNG 26The NASDAQ Stock Market LLC 1.800% Senior Notes Due 2027BKNG 27The NASDAQ Stock Market LLC 0.500% Senior Notes Due 2028BKNG 28The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2028BKNG 28AThe NASDAQ Stock Market LLC 4.250% Senior Notes Due 2029BKNG 29The NASDAQ Stock Market LLC 3.500% Senior Notes Due 2029BKNG 29AThe NASDAQ Stock Market LLC 3.125% Senior Notes Due 2031BKNG 31AThe NASDAQ Stock Market LLC 4.500% Senior Notes Due 2031BKNG 31The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2032BKNG 32The NASDAQ Stock Market LLC 3.250% Senior Notes Due 2032BKNG 32AThe NASDAQ Stock Market LLC 4.125% Senior Notes Due 2033BKNG 33The NASDAQ Stock Market LLC 4.750% Senior Notes Due 2034BKNG 34The NASDAQ Stock Market LLC 3.750% Senior Notes Due 2036BKNG 36The NASDAQ Stock Market LLC 3.750% Senior Notes Due 2037BKNG 37The NASDAQ Stock Market LLC 4.125% Senior Notes Due 2038BKNG 38The NASDAQ Stock Market LLC 4.000% Senior Notes Due 2044BKNG 44The NASDAQ Stock Market LLC 3.875% Senior Notes Due 2045BKNG 45The NASDAQ Stock Market LLC 4.500% Senior Notes Due 2046BKNG 46The NASDAQ Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition.
On October 28, 2025, Booking Holdings Inc. announced its financial results for the third quarter ended September 30, 2025. The press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference. Copies of Booking Holdings' consolidated balance sheet at September 30, 2025, consolidated statement of operations for the three and nine months ended September 30, 2025, and consolidated statement of cash flows for the
Jul 29, 2025
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Washington, D.C. 20549
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported) July 29, 2025
Booking Holdings Inc. (Exact name of registrant as specified in its charter)
Delaware1-3669106-1528493 (State or other Jurisdiction of Incorporation)(Commission File Number)(IRS Employer Identification No.)
800 Connecticut AvenueNorwalkConnecticut06854 (Address of principal executive offices)(zip code)
Registrant's telephone number, including area code: (203) 299-8000
N/A (Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each Class: Trading SymbolName of Each Exchange on which Registered: Common Stock par value $0.008 per share BKNGThe NASDAQ Global Select Market
4.000% Senior Notes Due 2026BKNG 26The NASDAQ Stock Market LLC 1.800% Senior Notes Due 2027BKNG 27The NASDAQ Stock Market LLC 0.500% Senior Notes Due 2028BKNG 28The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2028BKNG 28AThe NASDAQ Stock Market LLC 4.250% Senior Notes Due 2029BKNG 29The NASDAQ Stock Market LLC 3.500% Senior Notes Due 2029BKNG 29AThe NASDAQ Stock Market LLC 3.125% Senior Notes Due 2031BKNG 31AThe NASDAQ Stock Market LLC 4.500% Senior Notes Due 2031BKNG 31The NASDAQ Stock Market LLC 3.625% Senior Notes Due 2032BKNG 32The NASDAQ Stock Market LLC 3.250% Senior Notes Due 2032BKNG 32AThe NASDAQ Stock Market LLC 4.125% Senior Notes Due 2033BKNG 33The NASDAQ Stock Market LLC 4.750% Senior Notes Due 2034BKNG 34The NASDAQ Stock Market LLC 3.750% Senior Notes Due 2036BKNG 36The NASDAQ Stock Market LLC 3.750% Senior Notes Due 2037BKNG 37The NASDAQ Stock Market LLC 4.125% Senior Notes Due 2038BKNG 38The NASDAQ Stock Market LLC 4.000% Senior Notes Due 2044BKNG 44The NASDAQ Stock Market LLC 3.875% Senior Notes Due 2045BKNG 45The NASDAQ Stock Market LLC 4.500% Senior Notes Due 2046BKNG 46The NASDAQ Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition.
On July 29, 2025, Booking Holdings Inc. announced its financial results for the second quarter ended June 30, 2025. The press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference. Copies of Booking Holdings' consolidated balance sheet at June 30, 2025, consolidated statement of operations for the three and six months ended June 30, 2025, and consolidated statement of cash flows for the six m
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