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BKNG vs UL Comparison

Compare BKNG & UL Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Booking Holdings Inc.

BKNG

Booking Holdings Inc.

HOLD

Current Price

$208.89

Market Cap

141.6B

ML Signal

HOLD

Logo Unilever PLC

UL

Unilever PLC

HOLD

Current Price

$64.96

Market Cap

132.9B

ML Signal

HOLD

Company Overview

Basic Information
Metric
BKNG
UL
Founded
1997
1930
Country
United States
United Kingdom
Employees
N/A
N/A
Industry
Transportation Services
Package Goods/Cosmetics
Sector
Consumer Discretionary
Consumer Discretionary
Exchange
Nasdaq
Nasdaq
Market Cap
141.6B
132.9B
IPO Year
1998
1999

Fundamental Metrics

Financial Performance
Metric
BKNG
UL
Price
$208.89
$64.96
Analyst Decision
Strong Buy
Analyst Count
32
0
Target Price
$228.92
N/A
AVG Volume (30 Days)
5.5M
4.5M
Earning Date
04-28-2026
03-12-2026
Dividend Yield
0.97%
4.04%
EPS Growth
N/A
N/A
EPS
3.88
N/A
Revenue
$26,917,000,000.00
N/A
Revenue This Year
$13.43
$2.53
Revenue Next Year
$8.50
$3.78
P/E Ratio
$55.10
$14.29
Revenue Growth
13.39
N/A
52 Week Low
$150.14
$54.75
52 Week High
$5,665.72
$74.98

Technical Indicators

Market Signals
Indicator
BKNG
UL
Relative Strength Index (RSI) 59.48 61.24
Support Level $204.02 $61.38
Resistance Level $215.69 $66.29
Average True Range (ATR) 5.75 0.69
MACD 0.23 0.20
Stochastic Oscillator 69.55 91.93

Price Performance

Historical Comparison
BKNG
UL

About BKNG Booking Holdings Inc.

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.

About UL Unilever PLC

Unilever is a diversified beauty, wellbeing, and personal care (51% of 2025 sales by value), homecare (23%), and packaged food (26%) company. Its brands include Dove personal-care products, Knorr soups and sauces, Hellmann's mayonnaise, Axe and Rexona deodorants, and TRESemmé haircare. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, and Wild deodorants. The company derives 58% of its sales from emerging markets and 42% from developed markets. The US is its largest market, accounting for around 20% of sales, followed by India, which accounts for 11% of sales.

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