as 11-24-2025 2:39pm EST
The RealReal is the largest pure-play luxury resale platform in the US, generating $1.8 billion in 2024 gross merchandise volume and addressing a niche (personal luxury resale) that had previously been serviced by inefficient upscale boutiques and local pawn shops. The company generates revenue via consignment and first-party sales on its online marketplace, and through a small volume of direct sales. With a hands-on approach that actively sources inventory and authenticates every item on its platform, The RealReal is able to justify much higher take rates than peers, working out to roughly 36% of net merchandise value in 2024, which excludes returns, cancellations, and first-party sales.
| Founded: | 2011 | Country: | United States |
| Employees: | N/A | City: | SAN FRANCISCO |
| Market Cap: | 1.4B | IPO Year: | 2019 |
| Target Price: | $13.94 | AVG Volume (30 days): | 4.9M |
| Analyst Decision: | Buy | Number of Analysts: | 8 |
| Dividend Yield: | N/A | Dividend Payout Frequency: | N/A |
| EPS: | -1.02 | EPS Growth: | N/A |
| 52 Week Low/High: | $4.12 - $16.24 | Next Earning Date: | 11-10-2025 |
| Revenue: | $662,789,000 | Revenue Growth: | 14.30% |
| Revenue Growth (this year): | 14.56% | Revenue Growth (next year): | 10.14% |
| Name | Ticker | Relationship | Date | Transaction | AVG Cost Per Share | Shares | Total Value | Securities Owned After Transaction(s) | SEC Form 4 |
|---|---|---|---|---|---|---|---|---|---|
| Suko Todd A | REAL | Chief Legal Officer and Secret | Nov 18 '25 | Sell | $14.08 | 75,693 | $1,065,681.75 | 711,054 | |
| Baird Gilbert L. III | REAL | Director | Nov 17 '25 | Sell | $13.21 | 7,686,442 | $101,537,898.82 | 0 | |
| Lo Steve Ming | REAL | Chief Accounting Officer | Nov 13 '25 | Sell | $14.27 | 13,542 | $193,244.34 | 331,768 |
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