1. Home
  2. MAX

as of 10-30-2026 3:39pm EST

$14.53
+$0.40
+2.83%
Stocks Industrials Industrial Machinery/Components Nasdaq

MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Founded: 2014 Country:
United States
United States
Employees: N/A City: LOS ANGELES
Market Cap: 657.4M IPO Year: 2020
Target Price: $15.71 AVG Volume (30 days): 976.8K
Analyst Decision: Buy Number of Analysts: 8
Dividend Yield:
N/A
Dividend Payout Frequency: N/A
EPS: 1.32 EPS Growth: 25.81
52 Week Low/High: $7.09 - $14.70 Next Earning Date: 10-28-2026
Revenue: $1,113,600,000 Revenue Growth: 28.78%
Revenue Growth (this year): 21.3% Revenue Growth (next year): 11.16%
P/E Ratio: 10.70 Index:
Free Cash Flow: 65.3M FCF Growth: -37.86%

Stock Insider Trading Activity of MediaAlpha Inc. (MAX)

Sell
MAX Oct 28, 2026

Avg Cost/Share

$11.63

Shares

9,213

Total Value

$107,121.10

Owned After

789,901

Sell
MAX Oct 27, 2026

Avg Cost/Share

$11.89

Shares

11,677

Total Value

$138,604.99

Owned After

789,901

Sell
MAX Oct 26, 2026

Avg Cost/Share

$11.83

Shares

9,213

Total Value

$108,988.53

Owned After

789,901

Sell
MAX Oct 21, 2026

Avg Cost/Share

$11.63

Shares

9,213

Total Value

$107,135.17

Owned After

789,901

Sell
MAX Oct 20, 2026

Avg Cost/Share

$11.67

Shares

9,213

Total Value

$107,805.73

Owned After

789,901

Sell
MAX Oct 19, 2026

Avg Cost/Share

$11.39

Shares

9,213

Total Value

$104,916.63

Owned After

789,901

Cramer Keith

Chief Revenue Officer

Sell
MAX Oct 19, 2026

Avg Cost/Share

$11.39

Shares

12,000

Total Value

$136,645.20

Owned After

239,303

SEC Form 4

Yeh Kuanling Amy

Chief Technology Officer

Sell
MAX Oct 16, 2026

Avg Cost/Share

$11.77

Shares

3,000

Total Value

$35,310.00

Owned After

543,091

SEC Form 4

Sell
MAX Oct 14, 2026

Avg Cost/Share

$10.39

Shares

7,734

Total Value

$80,263.14

Owned After

789,901

Sell
MAX Oct 13, 2026

Avg Cost/Share

$10.12

Shares

7,734

Total Value

$78,219.54

Owned After

789,901

Earnings Transcripts

SEC 8-K filings with transcript text

View All
2026
Q3

Q3 2026 Earnings

8-K SELL

Oct 28, 2026 · 100% conf.

AI Prediction SELL

1D

-8.81%

$10.69

Act: +20.51%

5D

-17.29%

$9.70

20D

-16.08%

$9.84

Price: $11.72 Prob +5D: 0% AUC: 1.000
0001818383-26-000263

max-20261028

0001818383FALSE00018183832026-10-282026-10-28

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549


FORM 8-K


CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): October 28, 2026


MediaAlpha, Inc.

(Exact Name of Registrant as Specified in Its Charter)


Delaware001-3967185-1854133

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

700 South Flower Street, Suite 640

Los Angeles, California 90017

(Address of Principal Executive Offices)(Zip Code)

(213) 316-6256

(Registrant’s telephone number, including area code)

(Not Applicable)

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each classTrading Symbol(s)Name of each exchange on which registered

Class A common stock, $0.01 par valueMAXNew York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company     o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    o

Item 2.02 – Results of Operations and Financial Condition.

On October 28, 2026, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release announcing its financial results as of and for the third quarter ended September 30, 2026, and its financial outlook for the fourth quarter and full year of 2026, and posted certain supplemental financial information to the Investor Relations section of its website. Copies of the press release and investor supplement are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein.

This information shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

MediaAlpha refers to non-GAAP financial information in the press release and investor supplement. A reconciliation of these non-GAAP financial measures to the comparable GAAP financial measures is contained in each document.

ITEM 9.01 – Financial Statements and Exhibits.

(d) Exhibits

Exhibit

No. Description

99.1

Press release dated October 28, 2026.

99.2

Investor Supplement dated October 28, 2026.

104Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

MediaAlpha, Inc.

Date: October 28, 2026By:/s/ Jeffrey B. Coyne

Name:Jeffrey B. Coyne

Title:General Counsel & Secretary

2026
Q2

Q2 2026 Earnings

8-K SELL

Jul 29, 2026 · 100% conf.

AI Prediction SELL

1D

-9.67%

$12.47

Act: -1.88%

5D

-18.13%

$11.30

20D

-17.07%

$11.44

Price: $13.80 Prob +5D: 0% AUC: 1.000
0001818383-26-000198

max-20260729

0001818383FALSE00018183832026-07-292026-07-29

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549


FORM 8-K


CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): July 29, 2026


MediaAlpha, Inc.

(Exact Name of Registrant as Specified in Its Charter)


Delaware001-3967185-1854133

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

700 South Flower Street, Suite 640

Los Angeles, California 90017

(Address of Principal Executive Offices)(Zip Code)

(213) 316-6256

(Registrant’s telephone number, including area code)

(Not Applicable)

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each classTrading Symbol(s)Name of each exchange on which registered

Class A common stock, $0.01 par valueMAXNew York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company     o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    o

Item 2.02 – Results of Operations and Financial Condition.

On July 29, 2026, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release announcing its financial results as of and for the second quarter ended June 30, 2026, and its financial outlook for the third quarter and full year of 2026, and posted certain supplemental financial information to the Investor Relations section of its website. Copies of the press release and investor supplement are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein.

This information shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

MediaAlpha refers to non-GAAP financial information in the press release and investor supplement. A reconciliation of these non-GAAP financial measures to the comparable GAAP financial measures is contained in each document.

ITEM 9.01 – Financial Statements and Exhibits.

(d) Exhibits

Exhibit

No. Description

99.1

Press release dated July 29, 2026.

99.2

Investor Supplement dated July 29, 2026.

104Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

MediaAlpha, Inc.

Date: July 29, 2026By:/s/ Jeffrey B. Coyne

Name:Jeffrey B. Coyne

Title:General Counsel & Secretary

2026
Q1

Q1 2026 Earnings

8-K SELL

Apr 29, 2026 · 100% conf.

AI Prediction SELL

1D

-8.92%

$9.11

Act: -14.95%

5D

-19.24%

$8.08

Act: -10.30%

20D

-17.93%

$8.21

Act: -11.10%

Price: $10.00 Prob +5D: 0% AUC: 1.000
0001818383-26-000117

max-20260429

0001818383FALSE00018183832026-04-292026-04-29

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549


FORM 8-K


CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): April 29, 2026


MediaAlpha, Inc.

(Exact Name of Registrant as Specified in Its Charter)


Delaware001-3967185-1854133

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

700 South Flower Street, Suite 640

Los Angeles, California 90017

(Address of Principal Executive Offices)(Zip Code)

(213) 316-6256

(Registrant’s telephone number, including area code)

(Not Applicable)

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each classTrading Symbol(s)Name of each exchange on which registered

Class A common stock, $0.01 par valueMAXNew York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company     o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    o

Item 2.02 – Results of Operations and Financial Condition.

On April 29, 2026, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release announcing its financial results as of and for the first quarter ended March 31, 2026, and its financial outlook for the second quarter of 2026, and posted certain supplemental financial information to the Investor Relations section of its website. Copies of the press release and investor supplement are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein.

This information shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

MediaAlpha refers to non-GAAP financial information in the press release and investor supplement. A reconciliation of these non-GAAP financial measures to the comparable GAAP financial measures is contained in each document.

ITEM 9.01 – Financial Statements and Exhibits.

(d) Exhibits

Exhibit

No. Description

99.1

Press release dated April 29, 2026.

99.2

Investor Supplement dated April 29, 2026.

104Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

MediaAlpha, Inc.

Date: April 29, 2026By:/s/ Jeffrey B. Coyne

Name:Jeffrey B. Coyne

Title:General Counsel & Secretary

Share on Social Networks: