as 03-25-2025 12:30pm EST
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Founded: | 2012 | Country: | United States |
Employees: | N/A | City: | PALO ALTO |
Market Cap: | 115.5B | IPO Year: | 2021 |
Target Price: | $398.05 | AVG Volume (30 days): | 11.5M |
Analyst Decision: | Buy | Number of Analysts: | 20 |
Dividend Yield: | N/A | Dividend Payout Frequency: | N/A |
EPS: | 4.53 | EPS Growth: | 363.16 |
52 Week Low/High: | $60.67 - $525.15 | Next Earning Date: | 05-07-2025 |
Revenue: | $4,709,248,000 | Revenue Growth: | 43.44% |
Revenue Growth (this year): | 24.12% | Revenue Growth (next year): | 23.17% |
Name | Ticker | Relationship | Date | Transaction | AVG Cost Per Share | Shares | Total Value | Securities Owned After Transaction(s) | SEC Form 4 |
---|---|---|---|---|---|---|---|---|---|
Shikin Vasily | APP | Chief Technology Officer | Mar 10 '25 | Sell | $245.27 | 82,500 | $19,936,371.24 | 92,516 | |
Chen Herald Y | APP | Director | Feb 28 '25 | Sell | $324.97 | 200,000 | $64,930,456.76 | 804,973 | |
Foroughi Arash Adam | APP | CEO & Chairperson | Feb 24 '25 | Sell | $411.82 | 44,400 | $18,243,451.78 | 2,912,992 | |
Foroughi Arash Adam | APP | CEO & Chairperson | Feb 20 '25 | Sell | $425.02 | 45,600 | $19,237,778.91 | 2,912,992 |
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