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SBUX vs BKNG Comparison

Compare SBUX & BKNG Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Starbucks Corporation

SBUX

Starbucks Corporation

HOLD

Current Price

$105.53

Market Cap

120.0B

ML Signal

HOLD

Logo Booking Holdings Inc.

BKNG

Booking Holdings Inc.

HOLD

Current Price

$170.09

Market Cap

139.8B

ML Signal

HOLD

Company Overview

Basic Information
Metric
SBUX
BKNG
Founded
1971
1997
Country
United States
United States
Employees
381000
N/A
Industry
Restaurants
Transportation Services
Sector
Consumer Discretionary
Consumer Discretionary
Exchange
Nasdaq
Nasdaq
Market Cap
120.0B
139.8B
IPO Year
1994
1998

Fundamental Metrics

Financial Performance
Metric
SBUX
BKNG
Price
$105.53
$170.09
Analyst Decision
Buy
Strong Buy
Analyst Count
29
32
Target Price
$104.39
$228.92
AVG Volume (30 Days)
6.5M
5.9M
Earning Date
04-28-2026
04-28-2026
Dividend Yield
2.35%
0.97%
EPS Growth
N/A
N/A
EPS
0.70
1.36
Revenue
$37,184,400,000.00
$26,917,000,000.00
Revenue This Year
$4.88
$13.43
Revenue Next Year
$5.15
$8.50
P/E Ratio
$150.29
$124.42
Revenue Growth
2.79
13.39
52 Week Low
$77.99
$164.22
52 Week High
$107.27
$5,837.03

Technical Indicators

Market Signals
Indicator
SBUX
BKNG
Relative Strength Index (RSI) 68.59 9.75
Support Level $82.38 $166.25
Resistance Level N/A $193.92
Average True Range (ATR) 2.21 6.03
MACD 0.80 133.47
Stochastic Oscillator 81.99 19.76

Price Performance

Historical Comparison
SBUX
BKNG

About SBUX Starbucks Corporation

Starbucks stands out as the world's biggest and most recognizable coffee brand, powered by ultracustomizable beverages in-store and a sweeping footprint of nearly 41,000 cafes in over 80 countries. About 52% are company-operated, with the balance run by licensees. The company operates roasteries and sells across its North America (74% of revenue as of the end of fiscal 2025), international (21%), and channel development (5%) segments. The brand collects revenue from company-operated stores, licensee royalties, equipment and product sales, retail ready-to-drink beverages, and packaged coffee.

About BKNG Booking Holdings Inc.

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.

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