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NOW vs BKNG Comparison
Compare NOW & BKNG Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.
Current Price
Current Price
Company Overview
Basic Information| Metric | NOW | BKNG |
|---|---|---|
| Founded | 2004 | 1997 |
| Country | United States | United States |
| Employees | N/A | N/A |
| Industry | Computer Software: Prepackaged Software | Transportation Services |
| Sector | Technology | Consumer Discretionary |
| Exchange | Nasdaq | Nasdaq |
| Market Cap | 162.2B | 166.8B |
| IPO Year | 2012 | 1999 |
Fundamental Metrics
Financial Performance| Metric | NOW | BKNG |
|---|---|---|
| Price | $143.53 | $5,444.84 |
| Analyst Decision | Strong Buy | Buy |
| Analyst Count | 31 | 28 |
| Target Price | $220.45 | ★ $6,106.96 |
| AVG Volume (30 Days) | ★ 10.1M | 191.1K |
| Earning Date | 01-28-2026 | 02-19-2026 |
| Dividend Yield | N/A | ★ 0.71% |
| EPS Growth | ★ 28.67 | 5.01 |
| EPS | 1.65 | ★ 153.22 |
| Revenue | $12,667,000,000.00 | ★ $26,039,000,000.00 |
| Revenue This Year | $21.67 | $14.58 |
| Revenue Next Year | $18.42 | $8.99 |
| P/E Ratio | $88.40 | ★ $35.54 |
| Revenue Growth | ★ 21.05 | 12.96 |
| 52 Week Low | $135.73 | $4,096.23 |
| 52 Week High | $239.62 | $5,839.41 |
Technical Indicators
Market Signals| Indicator | NOW | BKNG |
|---|---|---|
| Relative Strength Index (RSI) | 9.13 | 61.60 |
| Support Level | $145.64 | $5,271.02 |
| Resistance Level | $152.11 | $5,473.89 |
| Average True Range (ATR) | 3.67 | 92.86 |
| MACD | 6.35 | -7.85 |
| Stochastic Oscillator | 9.56 | 74.46 |
Price Performance
Historical ComparisonAbout NOW ServiceNow Inc.
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
About BKNG Booking Holdings Inc.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.