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BKNG vs SO Comparison
Compare BKNG & SO Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.
Current Price
Company Overview
Basic Information| Metric | BKNG | SO |
|---|---|---|
| Founded | 1997 | 1945 |
| Country | United States | United States |
| Employees | N/A | 29800 |
| Industry | Transportation Services | Power Generation |
| Sector | Consumer Discretionary | Utilities |
| Exchange | Nasdaq | Nasdaq |
| Market Cap | 139.8B | 104.4B |
| IPO Year | 1998 | N/A |
Fundamental Metrics
Financial Performance| Metric | BKNG | SO |
|---|---|---|
| Price | $164.94 | $94.00 |
| Analyst Decision | Strong Buy | Hold |
| Analyst Count | 32 | 19 |
| Target Price | ★ $228.92 | $99.68 |
| AVG Volume (30 Days) | ★ 6.5M | 4.8M |
| Earning Date | 04-28-2026 | 04-30-2026 |
| Dividend Yield | 0.97% | ★ 3.25% |
| EPS Growth | N/A | ★ N/A |
| EPS | ★ 1.36 | N/A |
| Revenue | ★ $26,917,000,000.00 | N/A |
| Revenue This Year | $13.43 | $7.62 |
| Revenue Next Year | $8.50 | $5.58 |
| P/E Ratio | $120.39 | ★ $22.63 |
| Revenue Growth | ★ 13.39 | N/A |
| 52 Week Low | $150.14 | $83.80 |
| 52 Week High | $5,837.03 | $100.84 |
Technical Indicators
Market Signals| Indicator | BKNG | SO |
|---|---|---|
| Relative Strength Index (RSI) | 16.25 | 52.60 |
| Support Level | $150.14 | $93.16 |
| Resistance Level | $171.92 | $98.39 |
| Average True Range (ATR) | 5.34 | 1.75 |
| MACD | 42.03 | 0.27 |
| Stochastic Oscillator | 47.72 | 76.74 |
Price Performance
Historical ComparisonAbout BKNG Booking Holdings Inc.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
About SO Southern Company (The)
Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 46 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.