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BKNG vs MO Comparison

Compare BKNG & MO Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Booking Holdings Inc.

BKNG

Booking Holdings Inc.

HOLD

Current Price

$183.98

Market Cap

139.8B

ML Signal

HOLD

Logo Altria Group Inc.

MO

Altria Group Inc.

HOLD

Current Price

$71.61

Market Cap

107.8B

Sector

Health Care

ML Signal

HOLD

Company Overview

Basic Information
Metric
BKNG
MO
Founded
1997
1822
Country
United States
United States
Employees
N/A
N/A
Industry
Transportation Services
Medicinal Chemicals and Botanical Products
Sector
Consumer Discretionary
Health Care
Exchange
Nasdaq
Nasdaq
Market Cap
139.8B
107.8B
IPO Year
1998
1994

Fundamental Metrics

Financial Performance
Metric
BKNG
MO
Price
$183.98
$71.61
Analyst Decision
Strong Buy
Buy
Analyst Count
32
8
Target Price
$228.92
$65.00
AVG Volume (30 Days)
7.2M
6.8M
Earning Date
04-28-2026
04-30-2026
Dividend Yield
0.97%
6.22%
EPS Growth
N/A
N/A
EPS
1.36
1.30
Revenue
$26,917,000,000.00
$23,279,000,000.00
Revenue This Year
$13.43
$3.49
Revenue Next Year
$8.50
$0.36
P/E Ratio
$124.23
$55.09
Revenue Growth
13.39
N/A
52 Week Low
$150.14
$54.70
52 Week High
$5,837.03
$74.44

Technical Indicators

Market Signals
Indicator
BKNG
MO
Relative Strength Index (RSI) 30.15 54.42
Support Level $166.25 $68.13
Resistance Level $193.92 $74.20
Average True Range (ATR) 6.26 1.42
MACD 26.60 -0.07
Stochastic Oscillator 98.48 65.91

Price Performance

Historical Comparison
BKNG
MO

About BKNG Booking Holdings Inc.

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.

About MO Altria Group Inc.

Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Horizon Innovations, and Helix Innovations. Through its tobacco subsidiaries, Altria maintains the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the US with 40% share in 2024. Beyond its core business, it holds an 8% interest in the world's largest brewer, Anheuser-Busch InBev, and a 41% stake in cannabis manufacturer Cronos. In reduced-risk products, it acquired vaping company Njoy Holdings in 2023, operates a joint venture with Japan Tobacco in the heated tobacco category for the US, and sells the On brand in nicotine pouches.

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