Simply Wall St.
Wayfair Tests Loyalty And Stores With Canada Launch And Atlanta Opening
📊
AI Sentiment
Positive
6/10
- Home
- W
as of 03-06-2026 3:46pm EST
$75.99
$2.56
-3.26%
Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
| Founded: | 2002 | Country: | United States |
| Employees: | N/A | City: | BOSTON |
| Market Cap: | 12.1B | IPO Year: | 2014 |
| Target Price: | $105.82 | AVG Volume (30 days): | 4.1M |
| Analyst Decision: | Buy | Number of Analysts: | 28 |
| Dividend Yield: | N/A | Dividend Payout Frequency: | N/A |
| EPS: | -2.44 | EPS Growth: | 39.15 |
| 52 Week Low/High: | $20.41 - $119.98 | Next Earning Date: | 05-22-2026 |
| Revenue: | N/A | Revenue Growth: | N/A |
| Revenue Growth (this year): | 7.39% | Revenue Growth (next year): | 6.00% |
| P/E Ratio: | -31.02 | Index: | N/A |
| Free Cash Flow: | 464.0M | FCF Growth: | +90.16% |
AI-Powered W Daily Prediction
Machine learning model trained on 25+ technical indicators
Updated 4 days ago
AI Recommendation
hold
Model Accuracy: 82.81%
82.81%
Confidence
Disclaimer: This prediction is generated by an AI model and should not be considered as financial advice. Always conduct your own research and consult with financial professionals before making investment decisions.
Stock Insider Trading Activity of Wayfair Inc. (W)
Shah Niraj
Sell
Chief Executive Officer
W Feb 26, 2026
Avg Cost/Share
$78.87
Shares
27,000
Total Value
$2,129,850.28
Owned After
195,037
Conine Steven
Sell
Co-Founder
W Feb 26, 2026
Avg Cost/Share
$78.92
Shares
26,950
Total Value
$2,125,376.65
Owned After
169,073
Shah Niraj
Sell
Chief Executive Officer
W Feb 23, 2026
Avg Cost/Share
$77.40
Shares
93,000
Total Value
$6,940,213.83
Owned After
195,037
Conine Steven
Sell
Co-Founder
W Feb 23, 2026
Avg Cost/Share
$77.04
Shares
93,050
Total Value
$6,944,261.16
Owned After
169,073
Shah Niraj
Sell
Chief Executive Officer
W Jan 23, 2026
Avg Cost/Share
$109.11
Shares
150,000
Total Value
$16,331,183.88
Owned After
195,037
Conine Steven
Sell
Co-Founder
W Jan 23, 2026
Avg Cost/Share
$109.11
Shares
150,000
Total Value
$16,330,553.12
Owned After
169,073
Blotner Jon
Sell
Pres., Commercial & Operations
W Jan 5, 2026
Avg Cost/Share
$105.84
Shares
4,997
Total Value
$528,882.48
Owned After
106,107
SEC Form 4
Gulliver Kate
Sell
CFO and Chief Admin Officer
W Jan 2, 2026
Avg Cost/Share
$106.50
Shares
36,497
Total Value
$3,886,930.50
Owned After
149,238
SEC Form 4
Shah Niraj
Sell
Chief Executive Officer
W Dec 26, 2025
Avg Cost/Share
$102.32
Shares
30,000
Total Value
$3,069,600.00
Owned After
195,037
SEC Form 4
| Insider | Ticker | Relationship | Date | Transaction | Avg Cost | Shares | Total Value | Owned After | SEC Forms |
|---|---|---|---|---|---|---|---|---|---|
| Shah Niraj | W | Chief Executive Officer | Feb 26, 2026 | Sell | $78.87 | 27,000 | $2,129,850.28 | 195,037 | |
| Conine Steven | W | Co-Founder | Feb 26, 2026 | Sell | $78.92 | 26,950 | $2,125,376.65 | 169,073 | |
| Shah Niraj | W | Chief Executive Officer | Feb 23, 2026 | Sell | $77.40 | 93,000 | $6,940,213.83 | 195,037 | |
| Conine Steven | W | Co-Founder | Feb 23, 2026 | Sell | $77.04 | 93,050 | $6,944,261.16 | 169,073 | |
| Shah Niraj | W | Chief Executive Officer | Jan 23, 2026 | Sell | $109.11 | 150,000 | $16,331,183.88 | 195,037 | |
| Conine Steven | W | Co-Founder | Jan 23, 2026 | Sell | $109.11 | 150,000 | $16,330,553.12 | 169,073 | |
| Tan Fiona | W | Chief Technology Officer | Jan 13, 2026 | Sell | $119.00 | 9,000 | $1,071,000.00 | 200,328 | |
| Blotner Jon | W | Pres., Commercial & Operations | Jan 5, 2026 | Sell | $105.84 | 4,997 | $528,882.48 | 106,107 | |
| Gulliver Kate | W | CFO and Chief Admin Officer | Jan 2, 2026 | Sell | $106.50 | 36,497 | $3,886,930.50 | 149,238 | |
| Shah Niraj | W | Chief Executive Officer | Dec 26, 2025 | Sell | $102.32 | 30,000 | $3,069,600.00 | 195,037 |
Earnings Transcripts
SEC 8-K filings with transcript text
2025 Q4 Q4 2025 Earnings
8-K SELL Feb 19, 2026 · 100% conf.
2025
Q4
Q4 2025 Earnings
8-K SELLFeb 19, 2026 · 100% conf.
AI Prediction SELL
1D
-2.36%
$77.69
Act: +3.52%
5D
-8.90%
$72.49
Act: -0.75%
20D
-3.80%
$76.54
Price: $79.57 Prob +5D: 0% AUC: 1.000
0001616707-26-000024
w-202602190001616707false00016167072026-02-192026-02-19
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): February 19, 2026
WAYFAIR INC.
(Exact name of registrant as specified in its charter)
Delaware001-3666636-4791999 (State or other jurisdiction of incorporation or organization)(Commission File Number)(I.R.S. Employer Identification No.) 4 Copley PlaceBostonMA02116 (Address of principal executive offices)(Zip Code)
(617) 532-6100 (Registrant’s telephone number, including area code) N/A (Former name, former address and former fiscal year, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) ☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act: Title of each classTrading symbol(s)Name of each exchange on which registered Class A Common Stock, $0.001 par value per share WThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition. On February 19, 2026 Wayfair Inc. (“Wayfair” or the “Company”) issued a press release announcing its financial results for the quarter and year ended December 31, 2025. A copy of the press release is furnished as Exhibit 99.1 and is incorporated herein by reference. The information furnished in this Item 2.02 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly provided by specific reference in such a filing. Item 9.01. Financial Statements and Exhibits. (d) Exhibits Exhibit No. Description 99.1 Press Release issued on February 19, 2026
104 Cover Page Interactive Data File (embedded within Inline XBRL document)
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
WAYFAIR INC.
Date: February 19, 2026/s/ ANDREW OLIVER Andrew Oliver Deputy General Counsel and Assistant Secretary
3
2025 Q3 Q3 2025 Earnings
8-K Oct 28, 2025
2025
Q3
Q3 2025 Earnings
8-KOct 28, 2025
0001616707-25-000125
w-202510280001616707false00016167072025-10-282025-10-28
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): October 28, 2025
WAYFAIR INC.
(Exact name of registrant as specified in its charter)
Delaware001-3666636-4791999 (State or other jurisdiction of incorporation or organization)(Commission File Number)(I.R.S. Employer Identification No.) 4 Copley PlaceBostonMA02116 (Address of principal executive offices)(Zip Code)
(617) 532-6100 (Registrant’s telephone number, including area code) N/A (Former name, former address and former fiscal year, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) ☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act: Title of each classTrading symbol(s)Name of each exchange on which registered Class A Common Stock, $0.001 par value per share WThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition. On October 28, 2025, Wayfair Inc. (“Wayfair” or the “Company”) issued a press release announcing its financial results for the quarter ended September 30, 2025. A copy of the press release is furnished as Exhibit 99.1 and is incorporated herein by reference. The information furnished in this Item 2.02 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly provided by specific reference in such a filing. Item 9.01. Financial Statements and Exhibits. (d) Exhibits Exhibit No. Description 99.1 Press Release issued on October 28, 2025
104 Cover Page Interactive Data File (embedded within Inline XBRL document)
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
WAYFAIR INC.
Date: October 28, 2025/s/ ANDREW OLIVER Andrew Oliver Deputy General Counsel and Assistant Secretary
3
2025 Q2 Q2 2025 Earnings
8-K Aug 4, 2025
2025
Q2
Q2 2025 Earnings
8-KAug 4, 2025
0001616707-25-000068
w-202508040001616707false00016167072025-08-042025-08-04
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): August 4, 2025
WAYFAIR INC.
(Exact name of registrant as specified in its charter)
Delaware001-3666636-4791999 (State or other jurisdiction of incorporation or organization)(Commission File Number)(I.R.S. Employer Identification No.) 4 Copley Place Boston MA 02116 (Address of principal executive offices)(Zip Code)
(617) 532-6100 (Registrant’s telephone number, including area code) N/A (Former name, former address and former fiscal year, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) ☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act: Title of each classTrading symbol(s)Name of each exchange on which registered Class A Common Stock, $0.001 par value per share WThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition. On August 4, 2025, Wayfair Inc. (“Wayfair” or the “Company”) issued a press release announcing its financial results for the quarter ended June 30, 2025. A copy of the press release is furnished as Exhibit 99.1 and is incorporated herein by reference. The information furnished in this Item 2.02 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly provided by specific reference in such a filing. Item 9.01. Financial Statements and Exhibits. (d) Exhibits Exhibit No. Description 99.1 Press Release issued on August 4, 2025
104 Cover Page Interactive Data File (embedded within Inline XBRL document)
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
WAYFAIR INC.
Date: August 4, 2025/s/ ANDREW OLIVER Andrew Oliver Deputy General Counsel and Assistant Secretary
3
Latest Wayfair Inc. News
W Breaking Stock News: Dive into W Ticker-Specific Updates for Smart Investing
Simply Wall St.
Wayfair (W) Valuation Check After Mixed Recent Returns And Discount To DCF Estimate
📊
AI Sentiment
Positive
6/10
CNW Group
Wayfair Launches Wayfair Rewards in Canada, A High-Value Loyalty Program Built for Canadian Shoppers
📈
AI Sentiment
Highly Positive
8/10
Motley Fool
Wayfair's Co-Founder Sells Company Shares Worth $2.1 Million. Is the Stock a Buy or Sell?
📊
AI Sentiment
Positive
6/10
Motley Fool
Goodnow Investment Group Boosts Stake in Instacart as Brands Compete for Digital Shelf Space
📊
AI Sentiment
Positive
6/10
PR Newswire
Splitit Backs Google's Universal Commerce Protocol (UCP), Advancing Agentic Commerce with Card-Linked Installments
📈
AI Sentiment
Highly Positive
9/10
Simply Wall St.
How Investors May Respond To Wayfair (W) Expanding Physical Retail Despite a 2025 Net Loss
➖
AI Sentiment
Neutral
4/10
Compare W vs Leading Stocks
See how W stacks up against similar companies in the market
Head-to-Head Comparisons
Share on Social Networks:
Tools & Resources
Enhance your trading experience with our free tools
Disclaimer
The information presented on this page, "W Wayfair Inc. - Stocks Price | History | Analysis", including historical data, forecasts, news, insider information, and predictions, is provided for educational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any securities. Decisions regarding investments should be made only after careful consideration and consultation with a qualified financial advisor. We do not endorse or guarantee the accuracy or reliability of the information provided, and we disclaim any liability for financial losses incurred as a result of decisions made based on the information presented.