as of 08-07-2026 4:00pm EST
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
| Founded: | 1982 | Country: | United States |
| Employees: | N/A | City: | ROANOKE |
| Market Cap: | 106.6M | IPO Year: | 2010 |
| Target Price: | N/A | AVG Volume (30 days): | 104.6K |
| Analyst Decision: | Hold | Number of Analysts: | 2 |
| Dividend Yield: | N/A | Dividend Payout Frequency: | N/A |
| EPS: | -0.17 | EPS Growth: | 20.47 |
| 52 Week Low/High: | $1.39 - $4.39 | Next Earning Date: | 06-10-2026 |
| Revenue: | $416,097,000 | Revenue Growth: | -8.48% |
| Revenue Growth (this year): | -1.37% | Revenue Growth (next year): | 2.50% |
| P/E Ratio: | -19.88 | Index: | N/A |
| Free Cash Flow: | -13261000.0 | FCF Growth: | N/A |
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Chief Executive Officer
Avg Cost/Share
$3.87
Shares
28,901
Total Value
$111,846.87
Owned After
135,623
SEC Form 4
Director
Avg Cost/Share
$3.73
Shares
24,926
Total Value
$92,973.98
Owned After
650,000
SEC Form 4
| Insider | Ticker | Relationship | Date | Transaction | Avg Cost | Shares | Total Value | Owned After | SEC Forms |
|---|---|---|---|---|---|---|---|---|---|
| Bickley Ian | VRA | Chief Executive Officer | Jun 12, 2026 | Buy | $3.87 | 28,901 | $111,846.87 | 135,623 | |
| Meslow Andrew | VRA | Director | Jun 12, 2026 | Buy | $3.73 | 24,926 | $92,973.98 | 650,000 |
SEC 8-K filings with transcript text
Jun 11, 2026 · 100% conf.
1D
-3.48%
$3.32
Act: +10.17%
5D
-8.73%
$3.14
Act: +13.37%
20D
-9.50%
$3.11
2 ex-99120260502.htm
Document
First quarter consolidated net revenues grew 7.8% to $55.7 million; represents the first quarter of growth since Fiscal 2022
Continued sequential progress with sales growth, margin expansion and significant profit improvement
FORT WAYNE, Ind., June 11, 2026 – Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced its financial results for the first quarter of the fiscal year ending January 30, 2027 (“Fiscal 2027”).
First Quarter Comments
“I’m pleased to report that our first quarter results demonstrate continued momentum in our Project Sunshine transformation to reclaim Vera Bradley’s joyful optimism while building operational excellence,” said Ian Bickley, Chief Executive Officer of Vera Bradley. “We achieved our first quarter of overall revenue growth since Q4 FY22, marking an important inflection point in our turnaround. This achievement reflects the cumulative impact of our strategic initiatives and the hard work and commitment of our entire team.”
Bickley continued, “Our first quarter delivered strong results across multiple metrics. On a non-GAAP basis, we generated year-over-year gross margin expansion of 430 basis points, managed expenses prudently with total costs down nearly 15%, and improved our operating loss by $10 million, or 76%. We achieved these results while reducing year-over-year inventory by 26% and improving operating cash flow by $12.7 million, a 70% improvement.”
“The progress made across the five strategic pillars of Project Sunshine validates that we’re on the right path. We successfully impacted nearly 80% of the spring collection, and Q1 was the first quarter of customer growth in our direct channels since calendar 2021. Our strategic collaborations with Bath and Body Works and Target ignited strong engagement, with approximately 80% of customers who engaged through these partnerships being new to Vera Bradley.”
“We are encouraged by the building momentum, and recognize that significant work remains. Based on the solid start to fiscal 2027, we now expect year-over-year non-GAAP operating loss improvement of at least 50%. We remain committed to returning the business to long-term sustainable growth, profitability, and cash flow generation,” concluded Bickley.
Summary of Financial Performance for the First Quarter
Consolidated net revenues from continuing operations totaled $55.7 million, compared to $51.7 million in the prior year first quarter ended May 3, 2025.
Vera Bradley, Inc.’s net loss from continuing operations totaled ($4.8) million, or ($0.17) per diluted share. On a non-GAAP basis, net loss from continuing operations totaled ($2.5) million, or ($0.09) per diluted share.
In the prior year first quarter, net loss from continuing operations totaled ($18.3) million, or ($0.66) per diluted share. On a non-GAAP basis, net loss from continuing operations totaled ($10.1) million, or ($0.36) per diluted share.
First Quarter Details
Direct segment revenues totaled $44.9 million, a 4.1% increase from $43.1 million in the prior year first quarter. Comparable sales increased 13.4%, driven by improved ecommerce conversion and improved average ticket, as well as increased traffic in outlet and full-line stores. During the first quarter, the Company closed three underperforming full-line stores.
Indirect segment revenues totaled $10.8 million, a 26.6% increase from $8.6 million in the prior year first quarter. The increase was driven by improvement in specialty and department stores, while cut-to-order sales enabled continued growth across key accounts.
Consolidated gross profit totaled $28.8 million, or 51.8% of net revenues, compared to $22.8 million, or 44.1% of net revenues, in the prior year. On a non-GAAP basis, prior year consolidated gross profit totaled $24.6 million, or 47.5% of net revenues. The increase in year over year margin rate resulted from overall favorable sales mix, as well as lower freight and duty costs.
Consolidated selling, general, and administrative (“SG&A”) expense totaled $34.1 million, or 61.3% of net revenues, compared to $40.8 million, or 79.0% of net revenues, in the prior year. On a non-GAAP basis, consolidated SG&A expense totaled $32.7 million, or 58.8% of net revenues, compared to $38.3 million, or 74.2% of net revenues, in the prior year. The decrease in non-GAAP SG&A expense resulted from cost optimization that began in fiscal 2025, which is enabling lower personnel costs and optimized marketing spend, allowing us to reduce and rephase spending throughout the year, as well as reduced lease costs through store closures and favorable lease negotiations.
Operating loss from continuing operations totaled ($4.6) million, or (8.3%) of net revenues, compared to ($17.9) million, or (34.6%) of net revenues, in the prior year first quarter – a 74.0% reduction. On a non-GAAP basis, operating loss from continuing operat
Mar 12, 2026 · 100% conf.
1D
-3.48%
$2.40
Act: +5.12%
5D
-8.73%
$2.27
20D
-9.50%
$2.25
vra-202603120001495320FALSE00014953202026-03-122026-03-12
Washington, D.C. 20549
Date of Report (Date of earliest event reported): March 12, 2026
(Exact name of registrant as specified in its charter)
Indiana 001-34918 27-2935063 (State or Other Jurisdiction of Incorporation) (Commission File Number) (IRS Employer Identification No.)
12420 Stonebridge Road, Roanoke, Indiana 46783 (Address of Principal Executive Offices) (Zip Code)
(877) 708-8372 (Registrant’s telephone number, including area code) None (Former name, former address and former fiscal year, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below): ☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act: Title of Each ClassTrading Symbol(s)Name of each exchange on which registered Common Stock, without par valueVRANASDAQ Global Select Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
The information in Items 2.02 and 9.01 of this Form 8-K is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information in this Form 8-K shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended. Item 2.02 Results of Operations and Financial Condition On March 12, 2026, Vera Bradley, Inc. issued an earnings press release for the quarterly and annual period ended January 31, 2026. The press release, including attachments, is furnished as Exhibit 99.1 to this report. Item 9.01 Financial Statements and Exhibits (d) Exhibits
99.1 Press Release dated March 12, 2026
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Vera Bradley, Inc.
(Registrant)
Date: March 12, 2026/s/ Martin Layding
Martin Layding Chief Financial Officer
Exhibit No. Description
99.1 Press release dated March 12, 2026
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
Sep 11, 2025 · 100% conf.
1D
-3.45%
$2.10
5D
-8.86%
$1.98
20D
-9.81%
$1.96
vra-202509110001495320FALSE00014953202025-09-112025-09-11
Washington, D.C. 20549
Date of Report (Date of earliest event reported): September 11, 2025
(Exact name of registrant as specified in its charter)
Indiana 001-34918 27-2935063 (State or Other Jurisdiction of Incorporation) (Commission File Number) (IRS Employer Identification No.)
12420 Stonebridge Road, Roanoke, Indiana 46783 (Address of Principal Executive Offices) (Zip Code)
(877) 708-8372 (Registrant’s telephone number, including area code) None (Former name, former address and former fiscal year, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below): ☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act: Title of Each ClassTrading Symbol(s)Name of each exchange on which registered Common Stock, without par valueVRANASDAQ Global Select Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
The information in Items 2.02 and 9.01 of this Form 8-K is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information in this Form 8-K shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended. Item 2.02 Results of Operations and Financial Condition On September 11, 2025, Vera Bradley, Inc. issued an earnings press release for the quarterly period ended August 2, 2025. The press release, including attachments, is furnished as Exhibit 99.1 to this report. Item 9.01 Financial Statements and Exhibits (d) Exhibits
99.1 Press Release dated September 11, 2025
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Vera Bradley, Inc.
(Registrant)
Date: September 11, 2025/s/ Martin Layding Martin Layding Chief Financial Officer
Exhibit No. Description
99.1 Press release dated September 11, 2025
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
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