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ULTA vs SOFI Comparison

Compare ULTA & SOFI Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Ulta Beauty Inc.

ULTA

Ulta Beauty Inc.

HOLD

Current Price

$605.30

Market Cap

23.8B

ML Signal

HOLD

Logo SoFi Technologies Inc.

SOFI

SoFi Technologies Inc.

HOLD

Current Price

$27.68

Market Cap

34.0B

Sector

Finance

ML Signal

HOLD

Company Overview

Basic Information
Metric
ULTA
SOFI
Founded
1990
2011
Country
United States
United States
Employees
N/A
N/A
Industry
Other Specialty Stores
Diversified Financial Services
Sector
Consumer Discretionary
Finance
Exchange
Nasdaq
Nasdaq
Market Cap
23.8B
34.0B
IPO Year
2007
N/A

Fundamental Metrics

Financial Performance
Metric
ULTA
SOFI
Price
$605.30
$27.68
Analyst Decision
Buy
Hold
Analyst Count
26
17
Target Price
$563.17
$24.70
AVG Volume (30 Days)
762.7K
74.5M
Earning Date
12-04-2025
10-28-2025
Dividend Yield
N/A
N/A
EPS Growth
4.50
357.55
EPS
26.17
0.54
Revenue
$11,982,078,000.00
$3,290,639,000.00
Revenue This Year
$9.76
$37.00
Revenue Next Year
$4.13
$27.42
P/E Ratio
$22.98
$51.25
Revenue Growth
5.45
30.62
52 Week Low
$309.01
$8.60
52 Week High
$611.90
$32.73

Technical Indicators

Market Signals
Indicator
ULTA
SOFI
Relative Strength Index (RSI) 73.78 47.65
Support Level $530.09 $23.52
Resistance Level $558.61 $30.42
Average True Range (ATR) 18.71 1.48
MACD 6.96 0.08
Stochastic Oscillator 91.14 61.59

Price Performance

Historical Comparison
ULTA
SOFI

About ULTA Ulta Beauty Inc.

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

About SOFI SoFi Technologies Inc.

SoFi is a financial-services company that was founded in 2011 and is based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020, the company also offers payment and account services for debit cards and digital banking.

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