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SO vs NOW Comparison

Compare SO & NOW Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Southern Company (The)

SO

Southern Company (The)

HOLD

Current Price

$93.73

Market Cap

101.3B

Sector

Utilities

ML Signal

HOLD

Logo ServiceNow Inc.

NOW

ServiceNow Inc.

HOLD

Current Price

$110.13

Market Cap

107.2B

Sector

Technology

ML Signal

HOLD

Company Overview

Basic Information
Metric
SO
NOW
Founded
1945
2004
Country
United States
United States
Employees
N/A
N/A
Industry
Power Generation
Computer Software: Prepackaged Software
Sector
Utilities
Technology
Exchange
Nasdaq
Nasdaq
Market Cap
101.3B
107.2B
IPO Year
N/A
2012

Fundamental Metrics

Financial Performance
Metric
SO
NOW
Price
$93.73
$110.13
Analyst Decision
Hold
Strong Buy
Analyst Count
17
31
Target Price
$98.78
$202.70
AVG Volume (30 Days)
5.3M
13.4M
Earning Date
04-30-2026
04-22-2026
Dividend Yield
3.08%
N/A
EPS Growth
N/A
N/A
EPS
N/A
1.67
Revenue
N/A
$1,933,026,000.00
Revenue This Year
$8.18
$21.52
Revenue Next Year
$5.61
$18.41
P/E Ratio
$22.63
$67.81
Revenue Growth
N/A
39.02
52 Week Low
$83.80
$98.00
52 Week High
$100.84
$1,057.39

Technical Indicators

Market Signals
Indicator
SO
NOW
Relative Strength Index (RSI) 42.70 37.20
Support Level $92.84 $98.59
Resistance Level $96.17 $110.85
Average True Range (ATR) 1.65 4.56
MACD -0.56 2.67
Stochastic Oscillator 7.08 17.32

Price Performance

Historical Comparison
SO
NOW

About SO Southern Company (The)

Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 44 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.

About NOW ServiceNow Inc.

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

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