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SBUX vs NOW Comparison

Compare SBUX & NOW Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Starbucks Corporation

SBUX

Starbucks Corporation

HOLD

Current Price

$100.98

Market Cap

120.0B

ML Signal

HOLD

Logo ServiceNow Inc.

NOW

ServiceNow Inc.

HOLD

Current Price

$95.41

Market Cap

107.2B

Sector

Technology

ML Signal

HOLD

Company Overview

Basic Information
Metric
SBUX
NOW
Founded
1971
2004
Country
United States
United States
Employees
N/A
N/A
Industry
Restaurants
Computer Software: Prepackaged Software
Sector
Consumer Discretionary
Technology
Exchange
Nasdaq
Nasdaq
Market Cap
120.0B
107.2B
IPO Year
1994
2012

Fundamental Metrics

Financial Performance
Metric
SBUX
NOW
Price
$100.98
$95.41
Analyst Decision
Buy
Strong Buy
Analyst Count
29
32
Target Price
$104.39
$185.45
AVG Volume (30 Days)
7.6M
27.2M
Earning Date
04-28-2026
04-22-2026
Dividend Yield
2.35%
N/A
EPS Growth
N/A
N/A
EPS
0.70
0.45
Revenue
$37,184,400,000.00
$1,933,026,000.00
Revenue This Year
$4.88
$21.55
Revenue Next Year
$5.15
$18.38
P/E Ratio
$144.17
$211.64
Revenue Growth
2.79
39.02
52 Week Low
$77.99
$81.24
52 Week High
$108.88
$1,057.39

Technical Indicators

Market Signals
Indicator
SBUX
NOW
Relative Strength Index (RSI) 51.00 40.99
Support Level $93.59 $83.42
Resistance Level $101.18 $108.73
Average True Range (ATR) 2.67 6.32
MACD 0.37 -2.58
Stochastic Oscillator 69.75 6.86

Price Performance

Historical Comparison
SBUX
NOW

About SBUX Starbucks Corporation

Starbucks stands out as the world's biggest and most recognizable coffee brand, powered by ultracustomizable beverages in-store and a sweeping footprint of nearly 41,000 cafes in over 80 countries. About 52% are company-operated, with the balance run by licensees. The company operates roasteries and sells across its North America (74% of revenue as of the end of fiscal 2025), international (21%), and channel development (5%) segments. The brand collects revenue from company-operated stores, licensee royalties, equipment and product sales, retail ready-to-drink beverages, and packaged coffee.

About NOW ServiceNow Inc.

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

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