1. Home
  2. PRU vs SOFI Comparison

PRU vs SOFI Comparison

Compare PRU & SOFI Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Prudential Financial Inc.

PRU

Prudential Financial Inc.

HOLD

Current Price

$103.37

Market Cap

37.7B

Sector

Finance

ML Signal

HOLD

Logo SoFi Technologies Inc.

SOFI

SoFi Technologies Inc.

HOLD

Current Price

$19.01

Market Cap

33.4B

Sector

Finance

ML Signal

HOLD

Company Overview

Basic Information
Metric
PRU
SOFI
Founded
1875
2011
Country
United States
United States
Employees
N/A
N/A
Industry
Life Insurance
Diversified Financial Services
Sector
Finance
Finance
Exchange
Nasdaq
Nasdaq
Market Cap
37.7B
33.4B
IPO Year
N/A
2020

Fundamental Metrics

Financial Performance
Metric
PRU
SOFI
Price
$103.37
$19.01
Analyst Decision
Hold
Buy
Analyst Count
10
15
Target Price
$117.11
$26.18
AVG Volume (30 Days)
2.3M
52.8M
Earning Date
01-01-0001
04-30-2026
Dividend Yield
5.45%
N/A
EPS Growth
N/A
N/A
EPS
N/A
0.39
Revenue
N/A
$619,353,000.00
Revenue This Year
N/A
$33.04
Revenue Next Year
$3.00
$22.91
P/E Ratio
$10.44
$48.68
Revenue Growth
N/A
23.10
52 Week Low
$90.38
$8.62
52 Week High
$119.76
$32.73

Technical Indicators

Market Signals
Indicator
PRU
SOFI
Relative Strength Index (RSI) 40.27 28.66
Support Level $102.04 $19.11
Resistance Level $105.46 $20.01
Average True Range (ATR) 2.89 1.08
MACD 0.04 -0.08
Stochastic Oscillator 29.95 8.28

Price Performance

Historical Comparison
PRU
SOFI

About PRU Prudential Financial Inc.

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2024 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 40% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 10% of its 2024 adjusted earnings. PGIM had around $1.4 trillion in assets under management at the end of third-quarter 2025.

About SOFI SoFi Technologies Inc.

SoFi is a financial-services company that was founded in 2011 and is based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020, the company also offers payment and account services for debit cards and digital banking.

Share on Social Networks: