PENN vs IQ Comparison

Penn Entertainment's origins date back to its 1972 racetrack opening in Pennsylvania. Today, Penn operates 43 properties across 20 states and 12 brands, including Hollywood Casino and Ameristar. Land-based casinos represented 89% of total sales in 2023; 11% was from the interactive segment, which includes sports, iGaming, and media revenue. The retail portfolio generates mid-30s EBITDAR margins and helps position the company to obtain licenses for the digital wagering markets. Additionally, Penn's media assets, theScore and ESPN (starting with its partnership launch in November 2023), provide access to sports betting/iGaming technology and clientele, helping it form a leading digital position.

Iqiyi is a leading streaming video-on-demand company in China that generates revenue through a mostly subscription basis and has about 100 million paying subscribers and 500 million monthly average users on its platform. The platform also provides user-generated content in long-form videos free of charge to nonpaying users, monetized through video-brand ads and performance-based ads. The company self-produces much of the subscription content and also generates revenue through content distribution, gaming, and IP licensing. Iqiyi competes in a crowded industry with Tencent Video, Alibaba's Youku, ByteDance's MangoTV, and Tencent-backed Bilibili. The company is 45.5% and 5.1% owned by Baidu and Xiaomi, respectively. Baidu also held 89.3% of the voting power as of end-February 2023.