NOW vs BLK Comparison

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

BlackRock is the largest asset manager in the world, with $12.528 trillion in assets under management at the end of June 2025. Its product mix is diverse, with 54% of managed assets in equity strategies, 25% in fixed income, 8% in multi-asset classes, 8% in money market funds, and 5% in alternatives. Passive strategies account for two-thirds of long-term AUM, with the company's ETF platform maintaining a leading market share domestically and on a global basis. Product distribution is weighted more toward institutional clients, which, by our calculations, account for around 80% of AUM. BlackRock is geographically diverse, with clients in more than 100 countries and more than one-third of managed assets coming from investors domiciled outside the US and Canada.