GDDY vs TTD Comparison

GoDaddy provides a comprehensive portfolio of solutions to help entrepreneurs manage their company's digital presence. In particular, GoDaddy helps customers establish websites, attract customers, and generate revenue. It operates through two segments—the core platform and applications and commerce. The core platform consists of domain registration services as well as hosting and security services. The newer applications and commerce segment consists of website design, marketing tools, and payment services. As of fiscal 2024, the company had over 20,000 customers and greater than 80 million domains under management.

The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. It uses data in an iterative manner to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising.