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Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
Canadian Natural Resources Ltd is an independent crude oil and natural gas exploration, development, and production company. The company's exploration and production operations are focused in North America, largely in Western Canada; the United Kingdom (UK) portion of the North Sea; and Cote d'Ivoire in Offshore Africa. Its operating segments include North America, North Sea, Offshore Africa, Oil Sands Mining and Upgrading, and Midstream and Refining. Maximum revenue is generated from its Oil Sands Mining and Upgrading segment, which produces synthetic crude oil through bitumen mining and upgrading operations at Horizon Oil Sands (Horizon) and the company's direct and indirect interest in the Athabasca Oil Sands Project.