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Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2025, Ugg and Hoka accounted for 51% and 45% of total sales, respectively. The firm also markets niche brands Teva and Ahnu. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and about 180 company-operated stores. It generated 64% of its fiscal 2025 sales in the United States.
Dick's Sporting Goods offers sports and outdoor apparel, footwear, and equipment online and in about 900 US stores. It operates stores under its own name, as well as outlets, golf specialty stores under the Golf Galaxy name, and outlets. Dick's carries private-label merchandise and national brands such as Nike, Adidas, and many others. In 2025, the company agreed to purchase international athletic footwear and apparel retailer Foot Locker for $2.4 billion in equity value. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.