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Cleveland-Cliffs Inc is a flat-rolled steel producer and manufacturer of iron ore pellets in North America. It is organized into four operating segments based on differentiated products, Steelmaking, Tubular, Tooling and Stamping and European Operations, but operates through one reportable segment -Steelmaking. It is vertically integrated from mined raw materials, direct reduced iron, and ferrous scrap to primary steelmaking and downstream finishing, stamping, tooling and tubing. It serves a diverse range of other markets due to its comprehensive offering of flat-rolled steel products. Geographically, it operates in the United States, Canada and other countries. The majority of revenue is from the United States. It is a supplier of steel to the automotive industry in North America.
Whirlpool Corp is a manufacturer and marketer of home appliances and related products. Its reportable segments consist of five operating segments, which consist of Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia; and Small Domestic Appliances (SDA). Product categories include refrigeration, laundry, cooking, and dishwashing. The company has also a portfolio of small domestic appliances, including the KitchenAid stand mixer. The company's international brands include Whirlpool, KitchenAid, Maytag, Consul, and Brastemp, among others.