Compare BTI & NOW Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.
Current Price
Current Price
| Metric | BTI | NOW |
|---|---|---|
| Founded | 1902 | 2004 |
| Country | United Kingdom | United States |
| Employees | 50290 | N/A |
| Industry | Medicinal Chemicals and Botanical Products | Computer Software: Prepackaged Software |
| Sector | Health Care | Technology |
| Exchange | Nasdaq | Nasdaq |
| Market Cap | 140.8B | 107.2B |
| IPO Year | N/A | 2012 |
| Metric | BTI | NOW |
|---|---|---|
| Price | $61.82 | $103.78 |
| Analyst Decision | Strong Buy | Strong Buy |
| Analyst Count | 2 | 32 |
| Target Price | $62.00 | ★ $185.45 |
| AVG Volume (30 Days) | 3.8M | ★ 29.8M |
| Earning Date | 02-12-2026 | 04-22-2026 |
| Dividend Yield | ★ 5.51% | N/A |
| EPS Growth | ★ N/A | N/A |
| EPS | N/A | ★ 0.45 |
| Revenue | N/A | ★ $1,933,026,000.00 |
| Revenue This Year | $3.72 | $21.55 |
| Revenue Next Year | $3.56 | $18.38 |
| P/E Ratio | ★ $12.53 | $235.73 |
| Revenue Growth | N/A | ★ 39.02 |
| 52 Week Low | $46.38 | $81.24 |
| 52 Week High | $67.30 | $1,057.39 |
| Indicator | BTI | NOW |
|---|---|---|
| Relative Strength Index (RSI) | 53.07 | 47.44 |
| Support Level | $56.98 | $98.51 |
| Resistance Level | $63.12 | $108.73 |
| Average True Range (ATR) | 1.15 | 6.71 |
| MACD | -0.31 | -1.34 |
| Stochastic Oscillator | 48.95 | 13.11 |
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.