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Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains minority interest in its recently spun-off LoyaltyOne division, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
First Financial Bancorp is a mid-sized, regional bank holding company. It operates through its wholly-owned subsidiary, First Financial Bank, and provides banking and financial services products through its six lines of business Commercial, Retail Banking, Mortgage Banking, Wealth Management, Investment Commercial Real Estate, and Commercial Finance. First Financial utilizes a community banking business model and serves a combination of metropolitan and non-metropolitan markets through full-service banking centers around Indiana, Ohio, and Kentucky. The primary component of its loan portfolio is commercial real estate loans, followed by commercial and industrial loans. A majority of First Financial's net revenue is net interest income.