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AFRM vs ELF Comparison

Compare AFRM & ELF Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Affirm Holdings Inc.

AFRM

Affirm Holdings Inc.

HOLD

Current Price

$46.87

Market Cap

19.6B

ML Signal

HOLD

Logo e.l.f. Beauty Inc.

ELF

e.l.f. Beauty Inc.

HOLD

Current Price

$72.51

Market Cap

5.2B

ML Signal

HOLD

Company Overview

Basic Information
Metric
AFRM
ELF
Founded
2012
2004
Country
United States
United States
Employees
N/A
N/A
Industry
Business Services
Package Goods/Cosmetics
Sector
Consumer Discretionary
Consumer Discretionary
Exchange
Nasdaq
Nasdaq
Market Cap
19.6B
5.2B
IPO Year
2020
2016

Fundamental Metrics

Financial Performance
Metric
AFRM
ELF
Price
$46.87
$72.51
Analyst Decision
Buy
Strong Buy
Analyst Count
29
17
Target Price
$83.65
$126.53
AVG Volume (30 Days)
6.2M
1.9M
Earning Date
01-01-0001
01-01-0001
Dividend Yield
N/A
N/A
EPS Growth
108.98
N/A
EPS
0.60
1.28
Revenue
$3,224,412,000.00
$1,313,517,000.00
Revenue This Year
$30.69
$23.87
Revenue Next Year
$24.02
$18.01
P/E Ratio
$77.17
$56.55
Revenue Growth
38.80
N/A
52 Week Low
$30.90
$49.40
52 Week High
$100.00
$150.99

Technical Indicators

Market Signals
Indicator
AFRM
ELF
Relative Strength Index (RSI) 35.98 37.55
Support Level $43.73 $69.85
Resistance Level $52.86 $83.28
Average True Range (ATR) 2.61 4.20
MACD 0.53 -1.54
Stochastic Oscillator 33.50 4.47

Price Performance

Historical Comparison
AFRM
ELF

About AFRM Affirm Holdings Inc.

Founded in 2012, Affirm is a market leader in the buy-now, pay-later space with around $36 billion in transaction volume in fiscal 2025. Affirm offers both zero-interest financing, which is merchant subsidized, and interest-bearing loans, which function as personal loans that are approved on a per-transaction basis. Over 70% of Affirm's transaction volume comes from its interest-bearing loans, which also comprise the majority of its revenue. Affirm primarily operates in the United States, which accounted for more than 95% of its revenue in 2025, but the firm has also expanded to Canada and the United Kingdom.

About ELF e.l.f. Beauty Inc.

e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skin care products. The Company's mission is to make beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women, which include eyeliner, mascara, false eyelashes, lipstick, foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels.

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