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ULTA vs AFRM Comparison

Compare ULTA & AFRM Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

  • Machine Learning Prediction
  • ML Decision
  • ULTA
  • AFRM
  • Stock Information
  • Founded
  • ULTA 1990
  • AFRM 2012
  • Country
  • ULTA United States
  • AFRM United States
  • Employees
  • ULTA N/A
  • AFRM N/A
  • Industry
  • ULTA Other Specialty Stores
  • AFRM Business Services
  • Sector
  • ULTA Consumer Discretionary
  • AFRM Consumer Discretionary
  • Exchange
  • ULTA Nasdaq
  • AFRM Nasdaq
  • Market Cap
  • ULTA 23.8B
  • AFRM 21.3B
  • IPO Year
  • ULTA 2007
  • AFRM 2021
  • Fundamental
  • Price
  • ULTA $516.73
  • AFRM $73.37
  • Analyst Decision
  • ULTA Buy
  • AFRM Buy
  • Analyst Count
  • ULTA 26
  • AFRM 26
  • Target Price
  • ULTA $551.74
  • AFRM $85.27
  • AVG Volume (30 Days)
  • ULTA 501.7K
  • AFRM 5.6M
  • Earning Date
  • ULTA 12-04-2025
  • AFRM 11-06-2025
  • Dividend Yield
  • ULTA N/A
  • AFRM N/A
  • EPS Growth
  • ULTA 4.67
  • AFRM N/A
  • EPS
  • ULTA 26.09
  • AFRM 0.66
  • Revenue
  • ULTA $11,654,555,000.00
  • AFRM $3,459,270,000.00
  • Revenue This Year
  • ULTA $9.53
  • AFRM $26.41
  • Revenue Next Year
  • ULTA $4.74
  • AFRM $23.85
  • P/E Ratio
  • ULTA $19.83
  • AFRM $111.11
  • Revenue Growth
  • ULTA 2.94
  • AFRM 37.01
  • 52 Week Low
  • ULTA $309.01
  • AFRM $30.90
  • 52 Week High
  • ULTA $572.23
  • AFRM $100.00
  • Technical
  • Relative Strength Index (RSI)
  • ULTA 44.81
  • AFRM 48.24
  • Support Level
  • ULTA $498.00
  • AFRM $66.25
  • Resistance Level
  • ULTA $529.27
  • AFRM $72.94
  • Average True Range (ATR)
  • ULTA 12.59
  • AFRM 3.77
  • MACD
  • ULTA -0.58
  • AFRM -0.03
  • Stochastic Oscillator
  • ULTA 51.99
  • AFRM 49.06

About ULTA Ulta Beauty Inc.

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

About AFRM Affirm Holdings Inc.

Affirm Holdings Inc offers a platform for digital and mobile-first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a majority share of its revenue from the United States.

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