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AFRM vs ULTA Comparison

Compare AFRM & ULTA Stocks: Price Trends, ML Decisions, Charts, Trends, Technical Analysis and more.

Logo Affirm Holdings Inc.

AFRM

Affirm Holdings Inc.

HOLD

Current Price

$67.99

Market Cap

21.3B

ML Signal

HOLD

Logo Ulta Beauty Inc.

ULTA

Ulta Beauty Inc.

HOLD

Current Price

$601.37

Market Cap

23.8B

ML Signal

HOLD

Company Overview

Basic Information
Metric
AFRM
ULTA
Founded
2012
1990
Country
United States
United States
Employees
N/A
N/A
Industry
Business Services
Other Specialty Stores
Sector
Consumer Discretionary
Consumer Discretionary
Exchange
Nasdaq
Nasdaq
Market Cap
21.3B
23.8B
IPO Year
2021
2007

Fundamental Metrics

Financial Performance
Metric
AFRM
ULTA
Price
$67.99
$601.37
Analyst Decision
Buy
Buy
Analyst Count
27
26
Target Price
$85.26
$563.17
AVG Volume (30 Days)
5.9M
762.7K
Earning Date
11-06-2025
12-04-2025
Dividend Yield
N/A
N/A
EPS Growth
N/A
4.50
EPS
0.67
26.17
Revenue
$3,459,270,000.00
$11,982,078,000.00
Revenue This Year
$28.40
$9.76
Revenue Next Year
$25.10
$4.13
P/E Ratio
$101.66
$22.98
Revenue Growth
37.01
5.45
52 Week Low
$30.90
$309.01
52 Week High
$100.00
$611.90

Technical Indicators

Market Signals
Indicator
AFRM
ULTA
Relative Strength Index (RSI) 46.31 73.78
Support Level $60.29 $530.09
Resistance Level $72.14 $558.61
Average True Range (ATR) 3.38 18.71
MACD 0.29 6.96
Stochastic Oscillator 64.98 91.14

Price Performance

Historical Comparison
AFRM
ULTA

About AFRM Affirm Holdings Inc.

Affirm Holdings Inc offers a platform for digital and mobile-first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a majority share of its revenue from the United States.

About ULTA Ulta Beauty Inc.

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

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